Latest Marketing News

Social media responses to Prince's death spark debate in local marketing community
Several companies joined the rush to post social media tributes to Prince after he died, sparking a debate in the Twin Cities marketing industry on appropriate reactions in the digital age. The question comes down to whether companies and organizations …
Read more on Minneapolis Star Tribune

Five Ways AI Will Impact Marketing Over the Next 12 Months
With all the buzz about artificial intelligence and the launch of the Facebook bot marketplace, I thought it might be helpful to look at the potential implications for marketers over the next 12 months and provide a relatively jargon-free look at some …
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U of Rutgers Football and Marketing ROI: Author Jim Lenskold Continues On With
Jim Lenskold and I met at a board meeting for the Marketing Accountability Standards Board (MASB). It is the world's only board that is successfully developing Marketing Standards, like the Financial Accountability Standards Board (FASB) did years back.
Read more on Business 2 Community

FTC sues Volkswagen over 'Clean Diesel' advertising

FTC sues Volkswagen over 'Clean Diesel' advertising
The US Government is suing Volkswagen for false advertising as a result of VW misrepresenting the cleanliness of its diesel-powered cars in numerous advertisements over the past eight years. This lawsuit, filed in US District Court for the Northern …
Read more on The Verge

When It Comes to Political Programmatic Advertising, the Creative Has to Be
Programmatic is the most important advertising advancement of the 2016 election cycle—but it's not solely because of the technology. Programmatic has enabled brand advertisers to effectively reach audiences in real time, and now political candidates …
Read more on Adweek

NASA space advertising and media works , Record Number Americans wants to be
Including the “Original Seven” Mercury astronauts named in 1959, NASA has selected 338 astronauts to date in 21 groups. This year's applicant pool shattered the previous record of 8,000 in 1978. That year was significant because it was the first call …
Read more on Daily Star Gazette

Alcopop review written by 12-year-old named year's worst alcohol advertising

Alcopop review written by 12-year-old named year's worst alcohol advertising
Large alcohol advertisements on bus shelters located just outside of school gates; a social media promotion by Thirsty Camel bottle-shops advertising for a 'minister for thirst'; and the Instagram accounts of various alcohol brands which can be …
Read more on The Guardian

CareFirst's first ad campaign in 2 years urges you to 'Live Fearless'
CareFirst BlueCross BlueShield, the region's largest insurer, has rolled out its first multimedia advertising campaign in two years. The campaign, titled “Live Fearless,” is aimed at members and potential members with a message to live their lives …
Read more on Washington Business Journal

3 Questions to Ask When Deciding Between Content Marketing and Native Advertising
A similar, impassioned fight is brewing in the world of marketing, as content marketing and native advertising are set to go head to head for budget funds. Companies are looking to achieve the best results while still running lean and mean, and the …
Read more on Entrepreneur

Studios say free yoga day more than a marketing tool

Studios say free yoga day more than a marketing tool
Shannon Bravo, 26, never had stepped foot in a yoga studio prior to Monday. For years, she had practiced in her living room, relying on YouTube videos for instruction. Studio membership – which she found to be around $ 100 a month – seemed too steep for …
Read more on Sacramento Bee

4 Characteristics Of A Contextually-Aware Email Marketing System
While “identity” and “activity” are counted as two different characteristics of contextual awareness in most models, I'd argue that in present-day marketing, the two are often one and the same. While personalization was almost synonymous with first …
Read more on Marketing Land

What makes great marketing?
Great marketing is not (just) about fancy creative, or huge budgets – it is about doing something that makes a customer undertake an action that helps fulfil the objectives of your business – this might result in a customer wanting to find out more …
Read more on Econsultancy (blog)